HELLO
I am Mehak Arya!
Strategic Digital Marketer Crafting Impactful Brand Stories with Data-Driven Insights and Creative Campaigns to Drive Results
Who Am I ?
Passionate about performance marketing and strategy, with hands-on project experience in paid search, Meta ads, and brand strategy development. I combine data insights with storytelling to build impactful marketing strategies and look forward to collaborating on projects that drive brand success.
What I Bring to the Table?
Performance Marketing
Leveraging data-driven strategies to optimize campaigns and maximize ROI.
Paid Social Media
Crafting targeted social campaigns to amplify brand visibility and engagement.
Google Ads
Driving conversions with precise keyword targeting and ad optimization.
Social Media Strategy
Building impactful plans to grow online presence and foster audience connections.
Projects That Define Me
TIRA Beauty
Demand Generation & App Promotion Strategy
Designed and executed a comprehensive digital marketing campaign focusing on driving website traffic, app installs, resulting in 10,000+ website visits, 5,000+ app installs, and increased brand engagement within a budget of INR 1,00,000. The project enhanced Tira’s visibility and set a strong foundation.
IIDE
Meta Ads Campaign Masterclass Promotion
Executed Meta Ads campaign to promote Free Masterclass in Tunisia,South Africa . While the results were a mix of success and learning, sharpened my skills in strategy, execution. Leading to the achievement of the Meta Certified Digital Marketing Associate Certification.
PHILIPS
Comprehensive Amazon Ads Strategy
Developed a detailed advertising campaign to increase brand awareness and sales, leveraging targeted buyer personas, keyword research, and strategic media plan with a ₹500,000 budget, driving an optimized approach to ROI and ad effectiveness giving insights of Amazon ads.
Max Life Insurance
"Saanjh Ek Naya Savera," Campaign
Successfully created campaigns like "Saanjh Ek Naya Savera," leveraging a Hero, Hub, and Hygiene strategy to emphasize the emotional and practical benefits of insurance. These campaigns effectively drove awareness, engagement, and trust through impactful storytelling and targeted communication.
The Simply Salad
Full-Funnel Influencer Marketing Strategy
For The Simply Salad, developed an influencer marketing campaign featuring local influencers like Ruju Desai. These influencers emphasize health and sustainability, aligning with the brand’s vision to boost awareness and engagement among Ahmedabad’s health-conscious audience.
IIDE - The Digital School
Meta Ads Strategy for Online Programs
Our team developed 3 targeted Meta Ads campaigns with 7 ad sets, utilizing IIDE’s existing data, customer lists, and insights from past campaigns. This approach optimized campaign performance, provided key strategic insights, helping us better understand big-budget ad strategies.
The Quirky Naari
Google Search Ads Strategy
The Quirky Naari, a Mathura-based brand, empowers women through customizable, hand-painted footwear. Gaining visibility via Shark Tank, it launched a ₹30,00,000 campaign targeting bridal, festive, and remarketing audiences with optimized keywords and measurable KPIs for conversions.
Conducted competitor analysis and SWOT to evaluate growth potential. Researched digital marketing websites, suggested animations, created website copies, and developed Shmoll's strategy, including brand positioning, content pillars, a calendar, and writing 15+ copies and reel scripts.
Managed social media by creating content calendars and contributed to the enhancement of landing pages by implementing basic SEO improvements.
Collaborated with 5+ tour operators to design tailored heritage tours for iconic sites like the Red Fort, enhancing cultural experiences and promoting historical tourism through customized itineraries and seamless coordination
